Services Marketing: People, Technology, Strategy [Latin Book]
Lovelock, Christopher
| Record Identifier: | 11812 |
| Authorstatement: | Lovelock, Christopher |
| Title: | Services Marketing: People, Technology, Strategy |
| PageCounter: | 648 p. : ill. (some col.), col. map ; 28 cm. |
| Publisher: | New York,Pearson |
| 2011 | |
| Subject: | Marketing--Management |
| Professions--Marketing | |
| Service industries -- Marketing | |
| Customer services--Marketing | |
| Professions -- Marketing | |
| LC classes: | HF 5415.13 .L5883 |
| Register Number | Part3 | Version | Volume | Part | Part2 | Reference | Call Number | lended | Date Back | Description | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 11464 | 1 |
LoginWithYourAccountToPostComment