| Record Identifier: | 11736 |
| Title: | A concise guide to market research :the process, data, and methods using IBM SPSS statistics |
| PageCounter: | xv, 396 pages : illustrations ; 24 cm |
| Publisher: | Berlin, Germany,Springer |
| 2014 | |
| Subject: | SPSS (Computer file) |
| Marketing research -- Statistical methods | |
| Marketing research -- Statistical methods -- Computer programs | |
| Management science | |
| Economics | |
| Economics -- Statistics | |
| Industrial management | |
| LC classes: | HF 5415.2 .C65 |
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| 11391 | 1 | ||||||||||
| 12598 | 2 |